Social Media Marketing (SMM):

Social Media Marketing (SMM) is the process of increasing the quantity and quality of traffic to your website through social media using paid source.

Advantages of SMM:

• Build brand awareness
• Increases the traffic
• Help to grow the business
• Quick Response

Disadvantages of SMM:

• Cost-consuming
• Quick Response

What are the most important factors in SEM?

• Regular postings on the platforms
• Proper allocation of budget and resources

Tools using in SMM:

• Buffer:
  This is usefull to scheduling and posting
• Canva:
  This is usefull to Pexels for visual marketing
• PostPlanner:
  This is usefull to fine new content