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SMS Marketing: SMS Marketing is the process of increasing the traffic to your business through SMS. Advantages of SMS marketing The personal nature of mobile phones make SMS marketing a very powerful tool. Most people take their mobile phones everywhere – meaning they can be effective for time sensitive messages. People tend to read virtually every text they get – unlike junk mail, spam or adverts which can be ignored. Can be used with information from your customer relationship management system to target customers past on their past purchase behaviour. Disadvantages of SMS marketing Your message has to be short – you do not haveRead More →

Email Marketing: Email Marketing is the process of increasing the traffic to your website through emails. Advantages of email marketing Flexible design – You can send plain text, graphics or attach files. Scalable – Email marketing can be used to reach large audiences or smaller targeted lists. Shareable – It’s easy for people to forward, building your business by reputation word of mouth or viral marketing. Conversions – people can click on links and follow your call to action immediately. Measurable – it’s easy to attribute value to a campaign by using web analytics software. You can easily test different copy, subject lines and designRead More →

Social Media Marketing (SMO): Social Media Marketing (SMO) is the process of increasing the quantity and quality of traffic to your website. Advantages of SMM: Build brand awareness Increases the traffic Help to grow the business Quick Response Disadvantages of SMM: Quick Response What are the most important factors in SEM? Regular postings on the platforms Proper allocation of budget and resourcesRead More →

Social Media Marketing (SMM): Social Media Marketing (SMM) is the process of increasing the quantity and quality of traffic to your website through social media using paid source. Advantages of SMM: Build brand awareness Increases the traffic Help to grow the business Quick Response Disadvantages of SMM: Cost-consuming Quick Response What are the most important factors in SEM? Regular postings on the platforms Proper allocation of budget and resources Tools using in SMM: Buffer: This is usefull to scheduling and posting Canva: This is usefull to Pexels for visual marketing PostPlanner: This is usefull to fine new contentRead More →

Search Engine Marketing (SEM): Search Engine Marketing (SEM) it is a process of increasing the quantity and quality traffic to your website through paid search engine results. What are the most important factors in SEM? Bidding Keywords Advantages of SEM: Build brand awareness Increases the traffic Help to grow the business Increases the paid search reachability Disadvantages of SEM: Cost-consuming Tools using in SEM: Google adwords: This is usefull to create ad. Google Analytics: This is usefull to analyses the website traffic. Google Webmaster Tools It allows webmasters to check indexing status and optimize visibility of their websites. Bing Webmaster Tools It allows webmasters toRead More →

Search Engine Optimization (SEO) Search engine optimization (SEO) is the act of increasing the quantity and quality of traffic to your website through organic search engine results. What are the most important factors in SEO? Content Backlinks Mobile friendliness Other technical factors Advantages of SEO: Build brand awareness Increases the traffic Increases the site visibility Help to grow the business Increases the organic search reachability Disadvantages of SEO: Time-consuming It can be competitive Tools using in SEO: Google PageSpeed Insights: This is usefull to check the page speed. Keywordtool.io This is usefull to find the keywords. Google Analytics This is usefull to analyses the websiteRead More →

Career in Digital Marketing: The world going the digital, so companies are focusing the digital marketing. This creates a more career opportunities for digital marketing. Day to day Internet users are increasing. As per Wikipedia report Internet users in India to grow by least 50 million yearly till 2020. Ex: Let’s check before the arrival of Jio in India and after the arrival of Jio. This report will tell us how the world is going more and more digital.Read More →